The past few weeks, Chipotle restaurants have been wrapping their burritos in gold foil to draw attention to its fresh, sustainably-raised ingredients.
Now, Chipotle is giving customers a chance to win $10,000 in a “Wrap What You Love” contest. Between now and May 11, they can visit chipotle.com/gold, and upload a picture of something they love wrapped in gold or silver foil. The best entry based on “love” votes will receive $10,000. For each “love” vote, Chipotle will donate $1 to FamilyFarmed.org (up to $150,000) to support programs that help family farmers bring more food to market.
I've noticed that most food contests -- even cooking contests -- are adding some kind of online voting. If you've got a strong social media base to drum up votes, that $10,000 could be yours.