Wednesday, April 6, 2011

Chipotle's Wrap Up Contest

The past few weeks, Chipotle restaurants have been wrapping their burritos in gold foil to draw attention to its fresh, sustainably-raised ingredients. 

Now, Chipotle is giving customers a chance to win $10,000 in a “Wrap What You Love” contest.  Between now and May 11, they can visit, and upload a picture of something they love wrapped in gold or silver foil. The best entry based on “love” votes will receive $10,000. For each “love” vote, Chipotle will donate $1 to (up to $150,000) to support programs that help family farmers bring more food to market.

I've noticed that most food contests -- even cooking contests -- are adding some kind of online voting. If you've got a strong social media base to drum up votes, that $10,000 could be yours. 

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