HealthyWage™ (www.HealthyWage.com), is taking its “dieting for dollars” concept to a new new level with a “10% Challenge.” You can “bet” — and profit — on shedding pounds through any diet regimen and/or fitness program they choose to follow (Weight Watchers®, Jenny Craig®, Nutrisystem®, Atkins®, or any other formal or informal diet/fitness program).
Participants pay $100 for a chance to double their money and earn $200 for losing just 10 percent of their starting body weight, BMI aside, within 6-months. Each participant’s starting and ending weights are verified at one of thousands of HealthyWage health club partners throughout the U.S., with each member also self-reporting their weight online once per week.
“Monetary incentives serve to enhance the effectiveness of, and duly complement, weight-loss programs of any and all sorts, especially when paid out quickly like our new 10% Challenge,” said HealthyWage co-founder David Roddenberry. “In fact, financial health incentives are a growing trend, with more than 50% of self-insured employers in the U.S now offering some type of financial inducement as part of their healthcare program. While our company pays all Americans $100 to lose weight as a standard part of our flagship ‘BMI Challenge’ program where bets or other participation fees don’t apply, we’re certain this ‘weight-loss wager’ approach will also be highly effective at motivating participants to achieve wellness goals – and rewarding them in kind.”
The Money Motivation Model
In addition to its new HealthyWage 10% Challenge, the company offers various other cash rewards-based diet programs that pay participants to successfully make healthy choices. The company’s pioneering BMI Challenge pays $1,000 to those who invest $300 to participate and move from an obese BMI classification (greater than 30) to a normal BMI (less than 25) over a year’s time, while following a few rules and checking in on a weekly basis. For those who prefer to participate in the BMI Challenge for free, without any up-front investment, HealthyWage offers the option to earn $100 for achieving these same term-based BMI goals. To date, more than 20 percent of individuals who committed their own money have won the cash prize and achieved a healthy weight through HealthyWage’s pioneering BMI Challenge.
Sounds like a way to put your money where your mouth is.