Friday, July 22, 2011

KETTLE BRAND'S NEW REDUCED-FAT CHIPS

I've mentioned before in this blog that I'm a fan of Kettle Baked Chips.  I think they are the best low-fat potato chip out there (isn't that kind of an oxymoron; a potato chip that's low-fat?)  I like them because they are real potato slices with none of the pre-fab texture of other baked brands.  They have 65 percent less fat that regular potato chips — three grams of fat, two grams of fiber and 120 calories per serving. The only problem is that old "betcha can't eat just one" saying. Hard to stop until the whole bag is gone. I'd be addicted, except they sell for around $3.49 per 4-ounce bag. I can't afford them except as an occasional treat.


Now Kettle has come out with a new line of reduced-fat chips, a happy medium between their thick, crunchy regular chips, and the Baked style. I tried a sample of the new chips, which boast 40 percent less fat than regular. 


To me, these reduced-fat chips taste nearly identical to the regular version — very fatty and indulgent.  They're 130 calories per serving, with 6 grams of fat. The Sea Salt flavor is already on grocery shelves; Salt & Fresh Ground Pepper and Sea Salt & Vinegar Krinkle Cut will be out in August. The suggested retail is $3.49 per 8-ounce bag, which makes them half the price of the baked line. 


I still like the baked line of chips better. I eat regular chips so rarely that I've become accustomed to the taste and texture of a less greasy chip. But if you already eat regular chips often, and want to painlessly cut back on the fat, this would be the way to do it. 

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